PHOENIX NGUYEN Executive Assistant to the Founder

Areas of expertise
  • Market Research
  • Business Development
  • Go-To-Market Strategy
  • Corporate Sales & Marketing
  • Digital Transformation & Platform Integration
  • Diploma of Advanced MiniMBA Program by William Davidson Institute and FPT School of Business.
  • Diploma of Digital Platform Management by AIM Academy, HCMC, Vietnam.
  • Diploma of Public Relations by BMG International Institution, HCMC, Vietnam.
  • Bachelor Degree of International Business at Hoa Sen University, Vietnam.

Phoenix is the next generation of Vietnam Partners 2.0, who has been serving as an apprentice since May 2019 and accelerated her professional contributions in Education, Corporate Access, Financial Services, Digital Transformation and Advisory Solutions. She is now acting as an Executive Assistant to the Founder Bradley Lalonde for the multiple investments and advisory projects.

Phoenix’s professional path relates to Ducati Vietnam as Digital Marketing and Corporate Identity liaising to Ducati Motor Thailand and Ducati Motor Holding S.p.A. in Bologna, Italy. By that, she contributed successfully to its Sales and Marketing revenue. Right after the Ducati Vietnam project in 2020, she also remarked her name in developing the new project of EVs for bringing the German premium handcraft e-bike Riese & Müller and introducing the Bosch eBike Systems very first time to Vietnam market while facing the most challenge period of the pandemic 2021-2022. At the same time, she also involved in the strategic partnership between First Move Group JSC and Piaggio Vietnam for the project Motoplex Hanoi which includes GTM planning and developing its distribution channels for Moto Guzzi and Aprilia motorcycle in Vietnam.

For Marketing 5.0 and Financial Services, Phoenix has been broadening her expertise as a full-time Key Partnership and Platform Business Manager to Vani Studio Vietnam JSC since April 2022. Vani Wallet is an universal loyalty platform invested by Hanwha Systems, a Fortune Global 500 Company and South Korea’s 7th Largest Conglomerate (Chaebol). She leads from the acquisition to growth the transaction volume between Vani and Vietnamese’s top-tier enterprises like Seven System Vietnam JSC (7-Eleven Vietnam), Annam Group, Galaxy Studio JSC, Golden Gate Group, Fusion Hotel Group,  Vietnamobile, VietjetAir, etc.